There have been a number of comments about my previous post a
one button sign up. I thought I'd re-post them here and clarify.
OpenID is easier: http://openid.net/
OpenID is easier and it's not mutually exclusive to what I'm suggesting here. OpenID or not, many websites will still need to collect additional information. The idea is not to force the user to give you that information in order to use basic site functionality.
If a user sees an auction ending in 1 minute but is then required to jump through some hoops before bidding - thats just as bad an experience.
You're right - so maybe eBay should require accounts just to browse listings? Obviously, that idea doesn't make sense. You shouldn't force the user to sign up early just so that in the off chance they want to bid on an item that's ending soon, they can.
Instead, I'm suggesting you give the user as much access to the site as possible, as soon as possible. Prompt the user for additional information with messages like "Update your address for quick bidding." If your users decide to wait, that's their decision - don't make it for them.
I want to feel involved. Plus, if I'm using a website to the extent that I'm going to want a username and password I pretty much expect that I may have to fill out more information upon registration so it is not as bothersome.
I disagree. Long and tedious registration forms are a horrible way of involving the user. The less information a user needs to enter for the same functionality, the better.
By giving people random user names, you force them to do more work long term.
Step 1: Click the one button and get my user name Step 2: Go write it down somewhere Step 3: Cookie expires/is cleaned - now user forgets the random user name or email. Step 4: Go look it up, enter info
The user should never actually see (or need to remember) their random username. What I was referring to is simply a unique backend identifier. Tracking a user without a username isn't that radical - even Amazon does it.
Amazon (and other stores) do one button sign ups
When I first visit Amazon, the site gives me as much functionality as possible. I can look at products and even add them to my cart -
without logging in. Like I was suggesting - Amazon
does upsell for more information, prompting you with messages like "Sign in to turn on 1-Click ordering."
After I've visited a product page, I'm in Amazon's database. In this example, simply viewing a product is the equivalent of "signing up" - even though the user doesn't realize that. That's great. Sign up buttons don't always have to be big and green. Ideally, the first step of the sign up process should occur transparently.
Every time I return to the site, Amazon recognizes who I am and suggests similar products to ones I've already viewed:

Now, if I choose (or am required) to create a login, Amazon seamlessly associates it with all my previous "anonymous" data. For example, I still have my previous browse history:

By making it as easy as possible to start using the site, creating a "transparent user" to track my history, and up-selling to gather more information in order to gain additional functionality, Amazon is doing almost exactly what I described in the previous post.
But why limit this process to online stores which by their nature must collect most user information during checkout?
Every site should collect as little information as feasible and do it as late in the user experience as possible. That's the whole premise behind one button sign ups.